This is not IKEA

Stop Worshipping the Customer Interview – Issue 15

A field guide for PMs, Designers, and UX Researchers who want to learn fast without slowing down

May 13 • 

Mahmoud Magdoub

3

November 2024

What Every Software Engineer Should Know About Building Products – Issue 14

4 Lessons I Learned Transitioning from Developer to Product Manager

Nov 25, 2024 • 

Mahmoud Magdoub

22

2

September 2024

Stop Thinking Big – Issue 13

4 Essential Lessons for Product Managers on How to Scale Products

Sep 30, 2024 • 

Mahmoud Magdoub

15

1

January 2024

Don’t Sell Me a Mattress, Help Me Sleep Well Tonight – Issue 12

Product Roadmaps are filled. Squads are Utilized. Features are built on time. No one buys the product. What’s the problem?

Jan 29, 2024 • 

Mahmoud Magdoub

14

5

March 2023

How to Execute 10x Faster as a Product Manager? – Issue 11

9 lessons on the disicipline of getting things done

Mar 27, 2023 • 

Mahmoud Magdoub

24

Learn How to Simplify Complex Ideas as Product Manager in 7 Easy Steps – Issue 10

Create easy to understand content regardless of how complicated the subject is

Mar 20, 2023 • 

Mahmoud Magdoub

9

1

How to Not Give up When It Gets “Too Technical” (With Tips) – Issue 9

A 3 step guide on how to work with Engineers

Mar 6, 2023 • 

Mahmoud Magdoub

13

February 2023

Why Do Smart and Hard Working Product Managers Fail To Produce Business Outcomes? – Issue 8

A story about asking all the right questions in a wrong way

Feb 26, 2023 • 

Mahmoud Magdoub

13

2

September 2022

How to Make Faster Decisions as a Product Manager – Issue 7

4 Principles on how to make faster decisions and avoid being the bottle

Sep 14, 2022 • 

Mahmoud Magdoub

6

2

May 2022

How Product Managers Kill Ideas – Issue 6

A story on how good intentions kill innovation

May 3, 2022 • 

Mahmoud Magdoub

6

April 2022

How to Prepare for an Associate Product Manager job interview (2025 Guide) – Issue 5

Preparing for an APM Interview? This is your go-to guide in 4 easy steps

Apr 26, 2022 • 

Mahmoud Magdoub

5

How to improve your writing as a Product Manager in 6 easy steps – Issue 4

Everything you have to know about essential business writing for Product Managers

Apr 16, 2022 • 

Mahmoud Magdoub

8